A lot of small and medium business owners go into live streaming to let people know about their amazing products or service. After all, live streaming helps potential customers see your brand’s authenticity and allows you to tell a story which makes your brand more relatable. However, live streaming alone will not lead you to closing that sale. You need the help of social media so here are a few tips from one of our Facebook shows called 10 social media strategies that lead to sales.
Posting and Praying
If you simply post something online and then pray that it becomes viral or generates money is definitely NOT the way to go. You need to come up with a strategy on how you can reach more people and how to get people to share your content. Posting something about your business or product, it generates a little bit of curiosity and a few inquiries but it does not lead to a sale.
You need to remember that you need to be more specific when you post. You need to reach out to individual by tagging people that you think may be interested, may benefit from your product or service, or may want to know more. You can’t just tag people nilly willy. You need to be goal oriented and specific when you do this. Do not leave anything to chance, make it a possible choice.
Message Message Message
This is where real conversations happen and where the magic begins. Send a personalized message explaining what your business is about and why it matters to the person you are messaging. As much as automation rocks, avoid using bots at the first touch point. People want to feel valued, not just part of a mailing list.
If you haven’t spoken to someone for quite some time, do not start with the sale. The intention is to build a connection first and the sale comes later on. The other benefit of messaging is that once someone interacts with you via messenger, you will appear on their timeline more frequently giving them a chance to get to know you more.
Send an Audio File
It could be a birthday, anniversary, holiday or what not but instead of sending in the standard greeting, send an audio clip singing happy birthday or greeting them. This sets you apart from everyone else and you automatically build a positive relationship. The goal is to make the person feel good about their day which would lead them to messaging you back. This will then allow you to have a foothold inside the door and allow you to have an opening in a few days time to start talking to the person.
They will be more inclined to talk to you next time and remind them of the good feeling that they have when they see your name on messenger. Good vibes = better chance of actually listening to what you have to offer next time.
Do you remember?
If you are on Facebook (and you should be as a small business owner) make sure that you visit your Memories on this Day and scroll through things you posted or things that you have been tagged at in the past. When you see something that is still interesting, relatable, or funny, make sure that is set to public, then hit the reaction button.
What happens is that this photo or video will organically pop up again on your friends feed and it jogs their memory. You could also comment on that photo or video so that other people can see it again and when someone reacts, then it will be repurposed again and again.
This also gives you the chance to very subtly show people how much you have grown and improved as a business, person, or key person in your industry. It’s so simple but it really works.
Love your Own
When you post something on your business page, make sure that you react to it as well. You need to support and love your own post. You need to do this to make things happen especially if you posted something really good but may have done so at the wrong time and no one noticed it.
Give yourself a heart or the appropriate reaction. You get to repurpose your content with zero cost and give the chance to other people to see it who may not have noticed it the first time around.
If you have a business and want the social media world to notice it or if you have a live stream show and want to close more sales for your business (who doesn’t?) then you need to apply these 5 social media strategies. If you want to learn more, you can also watch the video down below.
Let us know if you loved the content by commenting on this article, following us, sharing, or leaving a comment on this article. If you sign up through our newsletter, we’ll give you our ULTIMATE HANDBOOK FOR LIVE STREAM HOSTS at NO COST so make sure to register your email on the right sidebar. We promise to never spam you and only shower you with helpful hints to make your live shows more awesome 2x a month.
Kathy Kenny Ngo is BeLive’s Content Manager. She handles all content on the blog as well as everything media and brand related. You may email her at firstname.lastname@example.org